领先商务英语专业系列教材·领先商务英语

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《领先商务英语专业系列教材·领先商务英语》是2010年11月1日高等教育出版社出版的图书。
书    名
领先商务英语专业系列教材·领先商务英语
页    数
 274页
出版社
 高等教育出版社
开    本
16

领先商务英语专业系列教材·领先商务英语图书信息

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出版社: 高等教育出版社; 第1版 (2010年11月1日)
平装: 274页
正文语种: 英语
开本: 16
ISBN: 9787040287141
条形码: 9787040287141
尺寸: 23.8 x 18.4 x 1.6 cm
重量: 458 g

领先商务英语专业系列教材·领先商务英语内容简介

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潘慧霞主编的《领先商务英语专业系列教材?领先商务英语(阅读1)》以最新颁布的《高等学校商务英语专业教学要求(试行)》为指导,在编写过程中本着“突出跨文化商务交际能力的培养”的原则,在课文素材上进行了认真的遴选。课文全部来自国外原版专业著作、报刊、杂志及网络等。通过“商务文化热门话题”、“著名商务企业介绍”、“经、管、法基本知识”和“名人轶事”等内容给学生在学习语言的同时提供更多的机会了解商务方面的相关知识。每册课文的内容根据不同的模块,从易到难、循序渐进排列。《领先商务英语专业系列教材?领先商务英语(阅读1)》为第1册。

领先商务英语专业系列教材·领先商务英语目录

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Unit 1 Globalization
Text A: China Goes Global
Text B: The Global Market: Translating and Localizing
Reading Strategy
Unit 2 Credit Card
Text A: How Does a Credit Card Work?
Text B: Two Essays About the History of Credit Card
Reading Strategy
Unit 3 Personal Branding and Company Branding
Text A: The Brand Called You
Text B: The Key to Successful Branding in China
Reading Strategy
Unit 4 Wal-Mart
Text A: The Model Manager of WaI-Mart
Text B: WaI-Mart Nation
Reading Strategy
Unit 5 International Trade
Text A: Survey of International Trade
Text B: Biography of Adam Smith
Reading Strategy 94.
Unit 6 Silicon Valley Success Stories
Text A: Tesla Motor's Second Electric Car Will Be Made in Silicon Valley
Text B: The Legend of Silicon Valley
Reading Strategy
Unit 7 Marketing Innovation
Text A: P&G's Innovation Culture
Text B: P&G: A Japanese Marketing Success Story
Reading Strategy 130
Unit 8 The History of Chinese Banking System
Text A: The History of Chinese Banking System
Text B: The World Bank
Reading Strategy
Unit 9 Management
Text A: What Is Management?
Text B: Peter F. Drucker——Father of Modern Management
Reading Strategy
Unit 10 Management Theories
Text A: Organizing Process in Management
Text B: Management: Historical Perspectives
Reading Strategy
Unit 11 Microcredit
Text A: Loans Among Family Members
Text B: Loans and Family: Do They Mix?
Text A: Hard Time in Starting a Small Business
Text B: Muhamrnad Yunus and His Grameen Bank
Unit 13 Merger and Acquisition in Business
Text A: Chinese M&A: Moving Target
Text B: Microsoft's Mating Dance
Unit 14 The International Business Law
Text A: China's New Company Law
Text B: Forms of Foreign Investment in China
Unit 15 Learn Mandarin
Text A: Get Ahead, Learn Mandarin
Text B: Verbal Communication in Business
Unit 16 Business Communication
Text A: Nonverbal Behaviors in Different Business Cultures
Text B: Doing Business in the U.S.A.
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